The Portland Fire unveiled “The Fire Pit” this week — the Moda Center court design for their inaugural 2026 WNBA season — and it’s stunning. The design centers on a custom, first-of-its-kind wooden basket weave pattern running along both sides of the court, a nod to the foundation of a fire. At center court sits […]
A’ja Wilson has been in the WNBA since 2018. She has four MVP awards, three championships, and now the richest deal in league history. And somehow, entering her ninth season, she’s coming in with more to prove. That was the energy coming out of Wilson’s preseason media availability — relaxed, sharp, and clear about the mission. Year […]
Before the regular season even tips off, Caitlin Clark is already making headlines. Back on the court during preseason play, #22 debuted a brand new player-exclusive Nike Kobe 5 Protro — and sneaker Twitter immediately took notice. The latest PE leans into Clark’s now-signature Kobe line relationship, this time drawing inspiration from The Parent Trap — a […]
The WNBA’s new salary era has arrived fast. On April 17 — just two days after A’ja Wilson set the record — Aliyah Boston broke it. The Indiana Fever and their star forward agreed to a four-year, $6.3 million contract extension, making Boston the highest total-value contract holder in league history. Per ESPN’s Alexa Philippou, […]
It was never really a question of if A’ja Wilson would stay in Las Vegas. The question was just how historic the number would be. On April 15, the Las Vegas Aces made it official: Wilson signed a three-year, $5 million supermax contract — the largest deal in WNBA history. Fully guaranteed. Negotiated by agent Jade-Li English […]
James Harden debuted a new film with adidas Basketball, titled “UNO,” which captures an up-close and personal look at the Los Angeles Clippers guard playing in his latest signature shoe, the Harden Volume 8. Shot in James’s former high school, Artesia High School in Lakewood, CA, the film establishes James’ “Under No One” mentality. Often misunderstood, […]
NBA superstar Luka Dončić announced his third signature shoe in partnership with Jordan Brand, the Luka 3. Tuned for creating maximum separation from defenders, the Luka 3 is designed to provide balance to the stop-on-a-dime gameplay of Dallas Mavericks guard Luka Dončić. The Luka 3 is a meticulously designed sneaker that builds off the performance benefits of […]
The Women’s National Basketball Association (WNBA) and the acclaimed winery La Crema today announced multiyear partnerships naming La Crema the Official Wine Partner of the WNBA and USA Basketball Women’s National Team. The multiyear agreement marks the WNBA’s first-ever official winery partnership. “We are thrilled to partner with La Crema as we bring another dynamic […]
Jordan Brand has opened its first World of Flight (WOF) concept store in Sanlitun, Beijing. The opening of Jordan World of Flight Beijing Sanlitun unveils the pinnacle expression of World of Flight globally. It stands at the forefront of streetwear and basketball culture, inspiring deeper consumer connections and is a platform to demonstrate the universal language of the […]
LSU Women’s Basketball Guard and 2024 SEC Freshman of the Year, Mikaylah Williams signs with Jordan Brand. Mikaylah has expressed her excitement about joining the Jordan Brand family stating, “Signing with the Jordan Brand is an incredible opportunity and a blessing because it allows me to inspire young girls and contribute to the growth of women’s basketball, marking […]
The Portland Fire unveiled “The Fire Pit” this week — the Moda Center court design for their inaugural 2026 WNBA season — and it’s stunning. The design centers on a custom, first-of-its-kind wooden basket weave pattern running along both sides of the court, a nod to the foundation of a fire. At center court sits […] 
A’ja Wilson has been in the WNBA since 2018. She has four MVP awards, three championships, and now the richest deal in league history. And somehow, entering her ninth season, she’s coming in with more to prove. That was the energy coming out of Wilson’s preseason media availability — relaxed, sharp, and clear about the mission. Year […] 
Before the regular season even tips off, Caitlin Clark is already making headlines. Back on the court during preseason play, #22 debuted a brand new player-exclusive Nike Kobe 5 Protro — and sneaker Twitter immediately took notice. The latest PE leans into Clark’s now-signature Kobe line relationship, this time drawing inspiration from The Parent Trap — a […] 
The WNBA’s new salary era has arrived fast. On April 17 — just two days after A’ja Wilson set the record — Aliyah Boston broke it. The Indiana Fever and their star forward agreed to a four-year, $6.3 million contract extension, making Boston the highest total-value contract holder in league history. Per ESPN’s Alexa Philippou, […] 
It was never really a question of if A’ja Wilson would stay in Las Vegas. The question was just how historic the number would be. On April 15, the Las Vegas Aces made it official: Wilson signed a three-year, $5 million supermax contract — the largest deal in WNBA history. Fully guaranteed. Negotiated by agent Jade-Li English […] 
James Harden debuted a new film with adidas Basketball, titled “UNO,” which captures an up-close and personal look at the Los Angeles Clippers guard playing in his latest signature shoe, the Harden Volume 8. Shot in James’s former high school, Artesia High School in Lakewood, CA, the film establishes James’ “Under No One” mentality. Often misunderstood, […] 
NBA superstar Luka Dončić announced his third signature shoe in partnership with Jordan Brand, the Luka 3. Tuned for creating maximum separation from defenders, the Luka 3 is designed to provide balance to the stop-on-a-dime gameplay of Dallas Mavericks guard Luka Dončić. The Luka 3 is a meticulously designed sneaker that builds off the performance benefits of […] 
The Women’s National Basketball Association (WNBA) and the acclaimed winery La Crema today announced multiyear partnerships naming La Crema the Official Wine Partner of the WNBA and USA Basketball Women’s National Team. The multiyear agreement marks the WNBA’s first-ever official winery partnership. “We are thrilled to partner with La Crema as we bring another dynamic […] 
Jordan Brand has opened its first World of Flight (WOF) concept store in Sanlitun, Beijing. The opening of Jordan World of Flight Beijing Sanlitun unveils the pinnacle expression of World of Flight globally. It stands at the forefront of streetwear and basketball culture, inspiring deeper consumer connections and is a platform to demonstrate the universal language of the […] 
LSU Women’s Basketball Guard and 2024 SEC Freshman of the Year, Mikaylah Williams signs with Jordan Brand. Mikaylah has expressed her excitement about joining the Jordan Brand family stating, “Signing with the Jordan Brand is an incredible opportunity and a blessing because it allows me to inspire young girls and contribute to the growth of women’s basketball, marking […]