It’s time to make history, yet AGAIN! Our partnership with @lidshatdrop/@lids brings you the exclusive @neweracap 59fifty collection, Forever Stamped: A Champions Mark.From electrifying victories, to nail biting moments, these hats pay homage to these past and present legends who left an indelible mark in the history books. Our limited edition hats feature 11 legendary […]
We believe that higher education – combined with access to opportunity, inspiration, and guidance – can help youth define greatness on their own terms.
James Harden debuted a new film with adidas Basketball, titled “UNO,” which captures an up-close and personal look at the Los Angeles Clippers guard playing in his latest signature shoe, the Harden Volume 8. Shot in James’s former high school, Artesia High School in Lakewood, CA, the film establishes James’ “Under No One” mentality. Often misunderstood, […]
NBA superstar Luka Dončić announced his third signature shoe in partnership with Jordan Brand, the Luka 3. Tuned for creating maximum separation from defenders, the Luka 3 is designed to provide balance to the stop-on-a-dime gameplay of Dallas Mavericks guard Luka Dončić. The Luka 3 is a meticulously designed sneaker that builds off the performance benefits of […]
The Women’s National Basketball Association (WNBA) and the acclaimed winery La Crema today announced multiyear partnerships naming La Crema the Official Wine Partner of the WNBA and USA Basketball Women’s National Team. The multiyear agreement marks the WNBA’s first-ever official winery partnership. “We are thrilled to partner with La Crema as we bring another dynamic […]
Jordan Brand has opened its first World of Flight (WOF) concept store in Sanlitun, Beijing. The opening of Jordan World of Flight Beijing Sanlitun unveils the pinnacle expression of World of Flight globally. It stands at the forefront of streetwear and basketball culture, inspiring deeper consumer connections and is a platform to demonstrate the universal language of the […]
LSU Women’s Basketball Guard and 2024 SEC Freshman of the Year, Mikaylah Williams signs with Jordan Brand. Mikaylah has expressed her excitement about joining the Jordan Brand family stating, “Signing with the Jordan Brand is an incredible opportunity and a blessing because it allows me to inspire young girls and contribute to the growth of women’s basketball, marking […]
AT&T WNBA All-Star Game Set for Saturday, July 20 in Phoenix The WNBA announced today that the 2024 AT&T WNBA All-Star Game will feature a matchup between the WNBA All-Stars who comprise the USA Basketball Women’s National Team versus the remaining WNBA All-Stars. The league’s 20th All-Star Game will be played on Saturday, July 20 (5:30 p.m. PT/8:30 […]
It’s time to make history, yet AGAIN! Our partnership with @lidshatdrop/@lids brings you the exclusive @neweracap 59fifty collection, Forever Stamped: A Champions Mark.From electrifying victories, to nail biting moments, these hats pay homage to these past and present legends who left an indelible mark in the history books. Our limited edition hats feature 11 legendary […] 
We believe that higher education – combined with access to opportunity, inspiration, and guidance – can help youth define greatness on their own terms. 
James Harden debuted a new film with adidas Basketball, titled “UNO,” which captures an up-close and personal look at the Los Angeles Clippers guard playing in his latest signature shoe, the Harden Volume 8. Shot in James’s former high school, Artesia High School in Lakewood, CA, the film establishes James’ “Under No One” mentality. Often misunderstood, […] 
NBA superstar Luka Dončić announced his third signature shoe in partnership with Jordan Brand, the Luka 3. Tuned for creating maximum separation from defenders, the Luka 3 is designed to provide balance to the stop-on-a-dime gameplay of Dallas Mavericks guard Luka Dončić. The Luka 3 is a meticulously designed sneaker that builds off the performance benefits of […] 
The Women’s National Basketball Association (WNBA) and the acclaimed winery La Crema today announced multiyear partnerships naming La Crema the Official Wine Partner of the WNBA and USA Basketball Women’s National Team. The multiyear agreement marks the WNBA’s first-ever official winery partnership. “We are thrilled to partner with La Crema as we bring another dynamic […] 
Jordan Brand has opened its first World of Flight (WOF) concept store in Sanlitun, Beijing. The opening of Jordan World of Flight Beijing Sanlitun unveils the pinnacle expression of World of Flight globally. It stands at the forefront of streetwear and basketball culture, inspiring deeper consumer connections and is a platform to demonstrate the universal language of the […] 
LSU Women’s Basketball Guard and 2024 SEC Freshman of the Year, Mikaylah Williams signs with Jordan Brand. Mikaylah has expressed her excitement about joining the Jordan Brand family stating, “Signing with the Jordan Brand is an incredible opportunity and a blessing because it allows me to inspire young girls and contribute to the growth of women’s basketball, marking […] 
AT&T WNBA All-Star Game Set for Saturday, July 20 in Phoenix The WNBA announced today that the 2024 AT&T WNBA All-Star Game will feature a matchup between the WNBA All-Stars who comprise the USA Basketball Women’s National Team versus the remaining WNBA All-Stars. The league’s 20th All-Star Game will be played on Saturday, July 20 (5:30 p.m. PT/8:30 […]