Made for the W

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The Gifted Collective Relaunches “Fair Play” to Equip Student-Athletes for the NIL and Media Era

The Gifted Collective, a Houston-based communications consultancy dedicated to empowering athletes through media training, branding, and NIL education, announced the...

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FEAR OF GOD ATHLETICS ANNOUNCES NEW OVERTIME ELITE BASKETBALL TEAM

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Nike Celebrates Indigenous Culture in New N7 Collection

Nike is introducing its latest N7 Collection, celebrating Indigenous culture and its interconnectedness with nature while helping preserve and showcase...

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Jordan Brand’s Latest Basketball Shoe: The Heir Series

Inspired by the Women’s Game, the Heir Series Marks a New Era in Jordan Brand’s Basketball Legacy The women’s game...

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Made for the W & LidsHD Drops Second WNBA Fitted Hat Collection

It’s time to make history, yet AGAIN! Our partnership with @lidshatdrop/@lids brings you the exclusive @neweracap 59fifty collection, Forever Stamped:...

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Jordan Brand Wings x Role Models to Launch New Air Jordan Shoe

The Jordan Brand portfolio is launching a new shoe under the Jordan Brand’s Wings Initiative, Jordan Brand Wings x Role Models Air Jordan 1 MID “Subway”. The Air Jordan 1 Mid “Subway  is a carefully crafted sneaker that draws inspiration from the subway culture...