LeBron James continues his commitment to the next generation by co-creating the LeBron NXXT Gen by JuJu with rising phenom JuJu Watkins — the first athlete to co-create a hoop shoe within the NXXT Gen platform.
“Working with LeBron to co-create a first is wild,” says JuJu. “It’s built for my game, my story. Shaping something to share with the next generation of hoopers means everything.”
JuJu knows exactly what she needs on the court — and the LeBron NXXT Gen by JuJu is built for her game: fast, explosive, fearless, and rooted in real performance demands. Full-length Nike React foam delivers court feel, while dual forefoot Air Zoom pods provide the bounce required for sharp cuts and downhill drives. A flexible leather upper with TPU support locks in stability, letting her command every possession.
Unveiled in her home community of Watts, South Los Angeles, the shoe reflects JuJu’s roots and story through every detail — from the jewel Swoosh and quilted interior lining to her embroidered “By JuJu” signature. The debut Silver Linings colorway pays tribute to Watts and reflects JuJu’s ability to turn to her community and find light in difficult moments.
“JuJu is a great ambassador of today’s game, and this shoe gives her one more tool to chart her own path on and off the court,” says LeBron. “Nike footwear has been another way for me to share my story with athletes and fans around the world, so it’s exciting to share the NXXT Gen platform with JuJu for a shoe that will inspire a new generation of hoopers to put in the work and believe in themselves.”
The LeBron NXXT Gen by JuJu launches March 12 on nike.com and at select retailers globally.