Jordan Brand Welcomes Mikaylah Williams into Jordan Family

LSU Women’s Basketball Guard and 2024 SEC Freshman of the Year, Mikaylah Williams signs with Jordan Brand. Mikaylah has expressed her excitement about joining the Jordan Brand family stating, “Signing with the Jordan Brand is an incredible opportunity and a blessing because it allows me to inspire young girls and contribute to the growth of women’s basketball, marking […]

WNBA and Glossier Announce Renewal and Expansion of Partnership

WNBA’s First Beauty Partner Enters Fourth Year of Collaboration With League Glossier, Inc. and the Women’s National Basketball Association (WNBA) today announced an extension of their marketing partnership, building on a dynamic and innovative collaboration that launched in 2020.As an Official Beauty Partner of the WNBA, the brand will bring more Glossier to more WNBAathletes […]

Paige Bueckers signs with Nike

Demonstrating the commitment to serve the next generation, Nike introduces the newest student athlete to sign with the brand: Paige Bueckers.  Nike is industry-leading in its investment in women athletes. The company is committed to growing women’s sports and building a better game through listening to athletes, serving them holistically and collaborating on creating positive […]

Made for the W and Lids HD Welcomes a New Era

||||||||||||||||| We have teamed up with Lids to bring you the first-of-its-kind women’s fitted hat collaboration – a nod to the original 8 teams of the WNBA. This collaboration is fitting for us as at Made for the W, as our platform was started to bring visibility to women’s sports, specifically to women’s basketball. This collection […]

Jordan Brand Welcomes Kiki Rice, first NIL signing, to the Family

|||||| Jordan Brand has signed its first NIL in Kiki Rice, one of the most decorated players from the class of 2022. The 5’11” incoming freshman at UCLA joins a decorated roster of women athletes on Jordan Brand. “Being Jordan Brand’s first NIL athlete is an incredible milestone, and I think it’s a testament to the […]

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