Jordan Brand has opened its first World of Flight (WOF) concept store in Sanlitun, Beijing. The opening of Jordan World of Flight Beijing Sanlitun unveils the pinnacle expression of World of Flight globally. It stands at the forefront of streetwear and basketball culture, inspiring deeper consumer connections and is a platform to demonstrate the universal language of the […]
Champs Sports’ Win Better. Gift Better. campaign paired “rival” athletes for a week-long, social media gifting competition which highlights various products from the retailer. The retailer, debuted its social-led holiday campaign, “Win Better. Gift Better.” starring a roster of athletes including Katie Lou Samuelson, Deandre Ayton, Kahleah Copper, Kyle Lowry, Gavin Sheets, and more. https://www.instagram.com/reel/Cl_dYEMD6nk/?igshid=Zjc2ZTc4Nzk= […]
We have teamed up with Lids to bring you the first-of-its-kind women’s fitted hat collaboration – a nod to the original 8 teams of the WNBA. This collaboration is fitting for us as at Made for the W, as our platform was started to bring visibility to women’s sports, specifically to women’s basketball. This collection […]
Jordan Brand has signed its first NIL in Kiki Rice, one of the most decorated players from the class of 2022. The 5’11” incoming freshman at UCLA joins a decorated roster of women athletes on Jordan Brand. “Being Jordan Brand’s first NIL athlete is an incredible milestone, and I think it’s a testament to the […]
WNBA All-Star and Olympic Gold medalist, Chelsea Gray, debuts her adidas Basketball Player Exclusive against the Chicago Sky. Built on the Dame 8 silhouette and stamped with a POINTGAWDDDDD heel, Gray’s PE is an expression of her colorful personality on the court arriving in an orange and purple colorway. “I’ve always dreamt of people saying […]
Jordan Brand has opened its first World of Flight (WOF) concept store in Sanlitun, Beijing. The opening of Jordan World of Flight Beijing Sanlitun unveils the pinnacle expression of World of Flight globally. It stands at the forefront of streetwear and basketball culture, inspiring deeper consumer connections and is a platform to demonstrate the universal language of the […] 
Champs Sports’ Win Better. Gift Better. campaign paired “rival” athletes for a week-long, social media gifting competition which highlights various products from the retailer. The retailer, debuted its social-led holiday campaign, “Win Better. Gift Better.” starring a roster of athletes including Katie Lou Samuelson, Deandre Ayton, Kahleah Copper, Kyle Lowry, Gavin Sheets, and more. https://www.instagram.com/reel/Cl_dYEMD6nk/?igshid=Zjc2ZTc4Nzk= […] 
We have teamed up with Lids to bring you the first-of-its-kind women’s fitted hat collaboration – a nod to the original 8 teams of the WNBA. This collaboration is fitting for us as at Made for the W, as our platform was started to bring visibility to women’s sports, specifically to women’s basketball. This collection […] 
Jordan Brand has signed its first NIL in Kiki Rice, one of the most decorated players from the class of 2022. The 5’11” incoming freshman at UCLA joins a decorated roster of women athletes on Jordan Brand. “Being Jordan Brand’s first NIL athlete is an incredible milestone, and I think it’s a testament to the […] 
WNBA All-Star and Olympic Gold medalist, Chelsea Gray, debuts her adidas Basketball Player Exclusive against the Chicago Sky. Built on the Dame 8 silhouette and stamped with a POINTGAWDDDDD heel, Gray’s PE is an expression of her colorful personality on the court arriving in an orange and purple colorway. “I’ve always dreamt of people saying […]