Nike Redesign of Tokyo Olympic Uniforms

|||| There is so much excitement around the Olympics, being held in Tokyo this summer. We are just a few weeks away! Unfortunately, due to COVID-safety precautions, the Tokyo Olympics will be a spectator-only event this year. However, it will still be exciting to watch on TV. Another amazing part of the Olympics this year is […]

Cathy Engelbert Ready to Take the W to the Next Level

| Ahead of the WNBA draft, WNBA Commissioner Cathy Engelbert hosted a virtual call with media. It was a robust discussion that covered a wide array of topics, ranging from health protocols for the upcoming season to the ongoing wage gap conversation. Cathy’s mood was optimistic, but she also made it clear that she wasn’t complacent […]

WNBA Takes Center Stage for Second Straight Year

|| While we were still trying to catch our collective breath from the excitement of the NCAA Tournament, the WNBA knocked the wind out of us with an amazing draft presentation. The draft went virtual for the second consecutive year but in true W fashion, they did not deprive the ladies of any of the glitz […]

MFTW Sneaker Appreciation: @Gabbyrosenthal

|||||| Welcome to #MadeForTheW’s sneaker appreciation segment, where we introduce you to women who collect sneakers, work in the footwear industry, and/or impacting the sneaker culture. This week, we introduce you to one woman who has a podcast that discusses current events about sneakers. DD: What’s your name, where you from, and what made you start […]

MFTW Sneaker Appreciation: Nichole

||||| Welcome to #MadeForTheW’s sneaker appreciation segment, where we introduce you to women who collect sneakers, work in the footwear industry, and/or impacting the sneaker culture. This week, we shed light on one woman, Nichole, who is the first female to own a sneaker laundry, known as Sole Wash. Also, Nichole co-owns a sneaker boutique, known […]

Launching the Nike Greater Than Series with Sabrina Ionescu

| Sabrina Ionescu made headlines last year when she signed an exclusive shoe deal with Nike. The deal brought excitement to the women’s shoe game and fans were anticipating what collabs Sabrina and Nike might come up with. I asked Sabrina what it was like to work with Nike for the past year. “I love working […]

MFTW Sneaker Appreciation: @Shanleysmalls

||||||| Welcome to #MadeForTheW’s sneaker appreciation segment, where we introduce you to women who collect sneakers, work in the footwear industry, and/or impacting the sneaker culture. This week, we shed light on one woman from Brooklyn who collects sneakers because it represent her style and sneakers represent positive things about her life. DD: What’s your name, […]

Sam Gordon x ConqHER Eastbay

|| Eastbay has been setting the bar HIGH with their ConqHER Campaign, as athletes in their quest to show the world what we have known all along – women are highly contributing forces in the sports world. If you haven’t heard of Sam Gordon, let us introduce you. Sam is a young, football and soccer athlete, […]

MFTW Sneaker Appreciation: @talks.with.tj

||| Welcome to #MadeForTheW’s sneaker appreciation segment, where we introduce you to women who collect sneakers, work in the footwear industry, and/or impacting the sneaker culture. This week, we shed light on one woman who is known for her knowledge in the game, and uses her YouTube as a platform for others to hear and learn […]

MFTW Sneaker Appreciation: @sallyssneakers

|||||| Welcome to #MadeForTheW’s sneaker appreciation segment, where we introduce you to women who collect sneakers, work in the footwear industry, and/or impacting the sneaker culture. This week, we introduce you to one woman who is known for her insane cops and is impacting the culture through her pictures. DD: What’s your name, where you from, […]

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