In January, Jordan Brand debuted a new function-first women’s apparel capsule. Though aesthetic cues stemmed from classic ’80s basketball design language, the silhouettes established a new vision for wardrobe standards tailored explicitly for today.
With that grounding, Jordan Brand continues to elevate utility-driven staples in its upcoming fall apparel collections: Jordan 23 Engineered, Women’s City Utility Collection, Women’s NYC Collection and Women’s Flight Essentials Collection.
Emphasis throughout the new collections is on creating a suite of versatile garments.
“Throughout its history, Jordan Brand has delivered the unexpected through a balance of performance and romance,” says Martin Lotti, Jordan Brand VP of Design. “These new collections offer utilitarian performance infused with a basketball soul, and created through a refined articulation of classic basketball design lines.”
The Jordan City Utility Collection cements the Flight Suit and Utility Pant as icons of feminine functionality. Both highlight the tailored approach Jordan Brand brings to articulating utilitarian garments, with lightweight fabrics and easy adjustability allowing body-confident individual styling. These hallmark pieces are complemented by the Jordan Utility Off-Shoulder Jacket, Jordan Utility Bike Shorts (including a zippered back pocket for keys and cards) and fleece offerings formed with elegant proportions.
“We strive to design functional, wearable statements that evoke a cool confidence,” Lotti says.
Fit, flow and volume are similarly spotlighted in the Women’s Flight Essentials Collection. Comprised of fundamental garments, such as crew necks, tights, sports bras, tracksuits and T-Shirts, the collection translates ’80s Jordan silhouettes though a contemporary women’s lens.
Jordan 23 Engineered focuses on innovative technical details, materials and translucent Air-inspired trims, as well as garment-dye color innovation, to push a classic Jordan design language to new territory. Devised as a gender-neutral assortment, Jordan 23 Engineered garments are intended to naturally transition from athletic activity to laid-back leisure.
The latest Jordan 23 Engineered collection is available now on Jordan.com. The Jordan Women’s City Utility Collection will be available July 24 and the Jordan Women’s Flight Essentials collection will be available on August 20.
Source: Nike News