Nike’s VP of Global Brand Marketing on Celebrating the Power of Play
Nike’s latest campaign, “Play New,” invites people to discover sport in new ways. The campaign launches with a film that features elite athletes like Sabrina Ionescu, Dina Asher-Smith and Blake Leeper, as well as award-winning artist Rosalía. Their commonality is finding joy in movement, play and competition — and using their participation as fuel for […]