It started as a conversation between two friends at a seafood restaurant in Atlanta. Bria Janelle, a former Division II college basketball player at Mars Hill College who had transitioned into a career as a professional entertainment emcee and in-arena host, had enlisted the help of upcoming sports producer Melani Carter to develop a thought […]
MADE For the W is a black women-owned and operated media company based out Atlanta that provides a unique platform for women’s sneakers and sports culture to thrive. Through its newly launched website and social media presence, MFTW provides access and coverage of WNBA athletes, other women’s sports leagues, and the latest in sneaker news.
Through the first several weeks of the 2019 WNBA season, there has been a significant rise in audience viewership and fan engagement around the league, with ratings up nearly 64 percent when compared to the same time last season.
It started as a conversation between two friends at a seafood restaurant in Atlanta. Bria Janelle, a former Division II college basketball player at Mars Hill College who had transitioned into a career as a professional entertainment emcee and in-arena host, had enlisted the help of upcoming sports producer Melani Carter to develop a thought […] 
MADE For the W is a black women-owned and operated media company based out Atlanta that provides a unique platform for women’s sneakers and sports culture to thrive. Through its newly launched website and social media presence, MFTW provides access and coverage of WNBA athletes, other women’s sports leagues, and the latest in sneaker news. 
Through the first several weeks of the 2019 WNBA season, there has been a significant rise in audience viewership and fan engagement around the league, with ratings up nearly 64 percent when compared to the same time last season. 
Russell Westbrook and LeBron James aren't the only ones stepping out in trendsetting game-day drip. 
Meet the two visionaries behind the premier sneaker platform of the WNBA.