Made for the Modern shop is powered by Made for the W, the ultimate destination for all things, Women’s Sports,Lifestyle and Sneaker Culture | Made for the Modern Sneakerhead. Founded in 2018, we realized that there was a lack of representation for women’s sports  in sneaker culture, lifestyle marketing, and brand visibility.We have proven that there is a strong push for the women’s sports/sneaker market and we want to continue to help it grow.