In the coming weeks, the ‘Last Dance’ documentary will highlight the on-and-off court success of Michael Jordan during the 1990s. As the documentary introduces Michael Jordan to a new, younger audience, Jordan Brand will extend the conversation online through a series of discussions with personalities from the world of sports, athletes, celebrities, musicians and more.
ESPN reporter Sage Steele will host a reactive show on @jumpman23 Instagram Live, on Mondays at 9 am PT / 12pm ET with key members of the Jumpman family from sports and entertainment to provide commentary on the documentary, input on MJ’s influence to their careers and industries, and highlight how MJ’s dominance transcended beyond the court and helped build the Jumpman community.
Each week, the Brand will partner with personalities from sports and entertainment to take over the @jumpman23 Twitter handle to provide unique commentary during the airing of the two episodes on Sunday night.
Each Wednesday, on the @Jumpman 23 IG page, the Brand will host different family members providing inspiration and education.
Each Friday, the Brand will invite consumers, media, individuals from the sneaker community, athletes, and more to share images of their favorite Jordans on social media using the hashtag #INMYJS. Select images will be shared across @jumpman23 channels and highlighted during The Encore IG Live series on Monday.