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Who We Are

Made for the W is a lifestyle platform creating inclusion for women’s sports + sneaker culture on and off the court. Made for the Modern Sneakerhead. We realized that there was a lack of representation for women’s basketball in sneaker culture, lifestyle marketing, and cross-promotion for the WNBA and women’s sports.

We have proven that there is a strong push for the women’s sneaker market and we want to continue to help it grow.

The conversation around sneakers has become such a large topic, that as a result, created a full movement that sparked waves from national media attention, player mentions, fan engagement and more.

#MadefortheW created a market for new and old audiences to engage and interact with their favorite players in the WNBA, in ways they feel accessible and more connected.


In summation, #MadefortheW is the go to platform, providing exclusive access to all players and sneaker culture, stemming around women.

We believe that partnering with like minded companies to create in market experiences for brand visibility, while creating a culture of inclusion bridges the gap.

Bria Janelle, Co-Founder and Social Management
Melani Carter, Co-Founder, Brand Partnerships and Business Strategy
Simran Kaleka, General Counsel and Marketing
Stanley Wakefield, Sales and Operations

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Copyright © 2020 #MadefortheW.
Made for the Modern Sneakerhead. All Rights Reserved.
Made for the W is not affiliated with NBA, WNBA, NCAA or any other Professional Sports Organization. Any mention of such is for player reference only.

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