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Who We Are

Made for the W is a media and lifestyle platform that elevates the parallel powers of women’s sports + sneaker culture–amplifying the voices of athletes ranging from grassroots to the professional level of traditional sports. Made for the Modern Sneakerhead.

We have proven that there is a strong push for the women’s sneaker market and we want to continue to help it grow.

The conversation around sneakers has become such a large topic, that as a result, created a full movement sparking waves from national media attention, player mentions, fan engagement and more.

#MadefortheW created a market for new and old audiences to engage and interact with their favorite athletes, in ways they feel accessible and more connected.

Made for the W is the go to platform, providing exclusive access to all players and sneaker culture.

We believe that partnering with like minded companies create the best in market experiences for brand visibility, while creating a culture of inclusion bridges the gap.

Melani Carter, Co-Founder, Brand Partnerships and Business Development
Simran Kaleka, General Counsel and Marketing


Copyright © 2020 #MadefortheW.
Made for the Modern Sneakerhead. All Rights Reserved.
Made for the W is not affiliated with NBA, WNBA, NCAA or any other Professional Sports Organization. Any mention of such is for player reference only.