Fear of God Athletics in partnership with adidas announce the Fear of God Athletics team will be joining Overtime Elite as the league’s eighth team. The Athletics basketball team will be outfitted in uniforms and performance footwear designed by Fear of God Athletics. The announcement of the team signifies the brand’s commitment to the next generation of athletes.
“Fear of God has always drawn inspiration from, and been guided by the spirit of sport, both off and on the court. We are excited to be in a position to tangibly reach the next generation through this partnership with OTE. Our goal has always been to inspire the next generation. At a baseline through honest intentional product, we believe we can provide the team with the messages of purpose, confidence, and teamwork, which are foundations for the game of life and basketball.” – Jerry Lorenzo, Fear of God
“We are thrilled to represent Fear of God Athletics in the Overtime Elite basketball league! This partnership goes beyond basketball—it’s about aligning with a higher purpose to make a meaningful impact on the lives of our players. The inspiring work Jerry has done motivates us, and we’re eager to see how our program can reflect the values that Fear of God stands for.” – Fear of God Athletics Head Coach Cilk McSweeney
“We are excited to announce Fear of God Athletics as Overtime Elite’s newest team. Throughout our brief history, we’ve always approached teams and their identities in an unconventional way and have been intentional with partners who aligned with our vision around athlete empowerment. Jerry Lorenzo has created a beloved brand with a high sense of mission, and we’re looking forward to bringing our brands together through basketball, inspiring a whole new generation of fans.” – Tyler Rutstein, Chief Brand Officer, Overtime Elite. More information about the II Basketball, Fear of God’s first true performance sneaker will be released in December 2024.
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