LA Sparks Renew Multi-Year Deal With Nike

LOS ANGELES (Oct. 18, 2019) – The Los Angeles Sparks are excited to announce a multi-year partnership renewal with Nike, Inc. The Sparks and Nike have been partners since the 2017 season, teaming up on youth basketball initiatives and in-arena activations. The relationship has included Sparks participation in the Mamba League and Nike sponsorship of the Sparks Sneakerhead Night. As part of the renewal, the Sparks will participate in Nike’s recently launched Game Growers program.

“I’m thrilled to continue our partnership with Nike and expand our programming with Game Growers,” Sparks President and COO Danita Johnson said. “Nike has shown a commitment to investing in the Sparks and elevating youth basketball programming for girls in Los Angeles. We look forward to growing our collective footprint in the space in 2020.”

via: LA Sparks