WNBA’s First Beauty Partner Enters Fourth Year of Collaboration With League
Glossier, Inc. and the Women’s National Basketball Association (WNBA) today announced an extension of their marketing partnership, building on a dynamic and innovative collaboration that launched in 2020.
As an Official Beauty Partner of the WNBA, the brand will bring more Glossier to more WNBA
athletes and fans by activating at tentpole events and launching WNBA-themed content
amplifying players’ voices and stories. Glossier will also be featured across the WNBA’s media
partners, platforms and social channels. “Glossier celebrates beauty in real life and our partnership with the WNBA embodies that philosophy,” said Kyle Leahy, CEO of Glossier. “While we were the league’s first beauty partner, we’re thrilled to see athletes take up more space in beauty. Glossier and the W share a
similar spirit, aiming to disrupt the status quo and fueled by a shared passion for what we believe
in: our values. I’m excited about the future of our partnership and continuing to lend our
platform to these incredible athletes.”
“We’re thrilled to extend our partnership with Glossier, which has continued to show a strong
commitment to the league and WNBA players,” said WNBA Commissioner Cathy Engelbert.
“This collaboration between powerful brands demonstrates that visibility and empowerment
matter, and that there has never been a better time to support the multidimensional athletes of the
WNBA.”
Glossier and the WNBA’s relationship began four years ago as a celebration of the extension of
Glossier’s Body Hero line, with the campaign starting in the 2020 WNBA Bubble season and
featuring WNBA legend Sue Bird among other players. Since then, Glossier has continued to
spotlight a number of the league’s diverse and self-expressive athletes in national promotions
and campaigns, most recently featuring the Chicago Sky’s Izzy Harrison, Minnesota Lynx’s
Diamond Miller and Natalie Achonwa, Dallas Wings’ Stephanie Soares and Washington
Mystics’ Ariel Atkins in their Stretch Complexion campaign. Additionally, the partnership has
further evolved to include courtside signage, content collaboration, the gifting of product to
players and influencer events at games.
