Beyoncé’s Ivy Park x adidas
Beyoncé has cooked up another great Ivy Park x adidas project and I’m living for it!
The artist designed a very extensive apparel collection, as well as a few sneakers, including a model called Super Sleek Boot, which has become a very bright point of the marketing campaign. The release has been dubbed Icy Park, as most of the products fall into winter category (jackets, boots, scarves, beanies etc.).
If you’re following celebrities on social media, you might have seen people like Lil Yachty or Vanessa Bryant receiving gifts from Queen Bey, including shoes put in a box made entirely out of ice. Beyoncé has also decorated NYC parks with ice sculptures, as a way of promoting her collection.
What I really like about this launch is how inclusive the designs are. Most of the clothes are labelled unisex and you also get plus-size versions with fierce plus-size models wearing them. On the website, you can find accurate advice on sizing, depending on what fit you’re going for, so that’s a super helpful tool. Additionally, the colors are just so great, especially the hot pink or baby blue.
As expected, the prices are a bit steep, but honestly the quality looks to be on point. I might be getting a piece or two myself, as they are still available in some stores.
And how are you feeling about the Icy Park collection? Is it giving you the chills? Let us know in the comments!