PUMA and Creative Director June Ambrose will be released their first co-branded collaboration, Keeping Score. This new collection is a celebration of Ambrose’s career and impact within hip hop and fashion, explores the idea of reflection, and encourages women to keep score of their wins.
The 20-piece apparel, footwear and accessories collection will launch in two parts. The first drop is available starting Thursday, January 26 and will consist of ten pieces in a rich burgundy and blue colorway.
Staying true to the prioritization of merging fashion and function and drawing inspiration from the early days of her career, the initial product release includes reversible shorts and beanies, a removable mesh jersey sports bra, a balaclava, colorblock leggings, and an oversized hoodie. Standout pieces include the Hood Hall of Famer tee and the breakaway maxi to midi skirt. New versions of the classic Ralph Sampson sneaker and design-forward Prevail sneaker will also be released within this drop.
From the dominance of streetwear and sneaker culture, to the influx of hip hop within high fashion, June continues to be a template for all generations of women, reinforcing the importance of celebrating yourself. Since joining the sportswear brand in 2020 as the Creative Director for the Women’s Basketball category, June’s mission has continuously been focused on highlighting and empowering women, knowing life is a team sport and together we play to win.
Retailing for $30 – $200, Keeping Score is available now and globally on PUMA.com, in PUMA stores and across select retails. Please see attached for the official press release, inclusive of quotes from June.
via Berk Communications