NBA superstar Luka Dončić announced his third signature shoe in partnership with Jordan Brand, the Luka 3. Tuned for creating maximum separation from defenders, the Luka 3 is designed to provide balance to the stop-on-a-dime gameplay of Dallas Mavericks guard Luka Dončić.
The Luka 3 is a meticulously designed sneaker that builds off the performance benefits of the Luka 2 and raises the floor for sustainability throughout the Luka franchise. The sneaker itself features a full-length cushion 3.0 foam material which provides a lightweight, responsive ride and helps propel the player for a smooth heel-to-toe transition.
The overarching inspiration behind the Luka 3 shoe was drawn from Dončić’s love for high-performance sports cars, and just as his inspiration, the Luka 3 is engineered to handle deceptive speed without compromising control – as the midsole system is designed for the durability and fast-paced movement needed to attack any basket.
Inspired by Luka’s love for cars, the Luka 3 is engineered for Luka’s deceptive speed without compromising control.
As Luka’s game evolves, so does his shoe. From focusing on his stepback with the Luka 1 and isolation with the Luka 2, the Luka 3 hones in on his orchestrated speed.
Luka’s third signature shoe is inspired by his love for cars. For Luka, late-night drives are a sanctuary and a time for introspection and to envision his future.
Through a highly collaborative process, Luka and the Jordan Design Team held numerous meetings and went through many iterations of the Luka 3 to analyze Luka’s needs on court and his moments of solitude in the car. Through the process, Luka didn’t just see a shoe. He saw his car as well – a vehicle for him on the court.
Every Luka 3 colorway is made with at least 20% recycled material by weight. The Luka 3 is lighter than the Luka 2.
Shoe Price: Adult: $130 | GS/PS/TD: $100/$80/$60
Retail Launch:
7/5/2024 Midnight Racer – EMEA Only
7/11/2024 Photo Finish (Early Access); 7/16 ROM
