Jordan Brand and Luka Dončić’s Launch ‘Luka 3’

NBA superstar Luka Dončić announced his third signature shoe in partnership with Jordan Brand, the Luka 3. Tuned for creating maximum separation from defenders, the Luka 3 is designed to provide balance to the stop-on-a-dime gameplay of Dallas Mavericks guard Luka Dončić.

The Luka 3 is a meticulously designed sneaker that builds off the performance benefits of the Luka 2 and raises the floor for sustainability throughout the Luka franchise. The sneaker itself features a full-length cushion 3.0 foam material which provides a lightweight, responsive ride and helps propel the player for a smooth heel-to-toe transition. 

The overarching inspiration behind the Luka 3 shoe was drawn from Dončić’s love for high-performance sports cars, and just as his inspiration, the Luka 3 is engineered to handle deceptive speed without compromising control – as the midsole system is designed for the durability and fast-paced movement needed to attack any basket.

Inspired by Luka’s love for cars, the Luka 3 is engineered for Luka’s deceptive speed without compromising control.

As Luka’s game evolves, so does his shoe. From focusing on his stepback with the Luka 1 and isolation with the Luka 2, the Luka 3 hones in on his orchestrated speed.

Luka’s third signature shoe is inspired by his love for cars. For Luka, late-night drives are a sanctuary and a time for introspection and to envision his future.

Through a highly collaborative process, Luka and the Jordan Design Team held numerous meetings and went through many iterations of the Luka 3 to analyze Luka’s needs on court and his moments of solitude in the car. Through the process, Luka didn’t just see a shoe. He saw his car as well – a vehicle for him on the court.

Every Luka 3 colorway is made with at least 20% recycled material by weight. The Luka 3 is lighter than the Luka 2.

Shoe Price: Adult: $130 | GS/PS/TD: $100/$80/$60

Retail Launch:

7/5/2024 Midnight Racer – EMEA Only 

7/11/2024 Photo Finish (Early Access); 7/16 ROM