In honor of International Women’s Day, this March’s adicolor launch features bright, bold colors and floral accents that help to express individuality.
Adicolor is adidas Originals’ most iconic apparel concept for women. Taking inspiration from where adidas has been, adidas puts a fresh spin on it in this adicolor collection. With bold Trefoil logos on every hoodie, t-shirt or track suit, adicolor tells the story of the Three Stripes.
Cultivated in the 70s, the adicolor concept grew alongside the early 80s hip hop scene when street art and graffiti writing became synonymous. Creativity and self-expression defined the ‘83 launch of the all-white adicolor shoes accompanied by a set of bold-colored markers. Today, adicolor transcends cultures and eras, redefining itself in new contexts.
The history of collaborations with globally known street artists and pop culture icons shaped the heritage of adicolor’s clothing and shoes, anchoring the line in cult status. A 2007 adicolor release stood out for its mixed use of bold and neon colors, premium materials and textures—delivering a multi textile collection of low and hi profile shoes. adicolor became an origin inherent without trying to be.
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