The Jordan Brand portfolio is launching a new shoe under the Jordan Brand’s Wings Initiative, Jordan Brand Wings x Role Models Air Jordan 1 MID “Subway”. The Air Jordan 1 Mid “Subway is a carefully crafted sneaker that draws inspiration from the subway culture of New York and pays homage to both MTA employees who keep the city moving forward and the everyday New Yorker who never gives up. The sneaker itself boasts water resistant leathers for ultimate durability, reflective swoosh symbols, inspirational quotes inspired by the MTA.
THE JORDAN BRAND WINGS X ROLE MODEL – DESIGN PROGRAM PROCESS
- Theme Selection: 138 students worked closely with a group of Jordan Brand product creation team to design a shoe design centered around the theme “Role Models”.
- Working Sessions: Students joined working sessions with special guests from the Jordan Brand energy, design, and kids’ teams and were inspired to integrate personal narratives to honor and celebrate their support systems throughout their life.
- Design Panel: The students then took learnings gathered from their sessions and incorporated them into their final designs that they pitched and presented to a panel inclusive of Jordan Brand employees across the design and purpose teams. The panel selected one winning city design, New York City, that went into production.
ABOUT JORDAN BRAND WINGS DESIGN PROGRAM:
The Jordan Brand Wings, now in its 9th year, is an initiative that breaks down the barriers that hold young people back and help them fly and fosters excellence in the next generation through four key programs:
- Wings Scholars
- Wings Design Program
- Beyond Basketball
- Wings Internship Program
Done in partnership with Jordan Brand Design team members, the design program serves as a launchpad for those with creative passions or ambitions—whether they dream of pursuing design school, launching their own brand, or creating products for social change.
We believe that higher education – combined with access to opportunity, inspiration, and guidance – can help youth define greatness on their own terms. Jordan Brand Wings now has programming in North America, Paris, Manila, and Greater China. Since launch, this has resulted in awarding more than 3,200 scholarships, a growing network of 30+ community partner organizations and more than 125K volunteer hours by Jordan Brand employees from across the globe.
