NEW YORK (Nov. 16, 2020) — Champs Sports today announces the launch of its seasonal campaign, “Refresh Your Game,” and its women’s-specific campaign with Nike, “Watch Me Glow,” for the upcoming holiday shopping season. Both programs will feature exclusive content from key athletes and influencers such as Kyler Murray, Napheesa Collier, B Dot, and more.
“In a socially distanced world, the ever-evolving social media landscape is one of the best ways people can stay connected,” says Jason Brown, Vice President of Marketing for Champs Sports. “We want to make the most of the holiday season, even though it may look different this year, to celebrate our consumers no matter where they are.”
The “Watch Me Glow” campaign is centered around celebrating female hoopers and how they glow off the court. Champs Sports has brought together a powerful group of women to tell this story, including Napheesa Collier, Chloe Pavlech, DJ Ria and Chelsea Na’Cole. These women will discuss how they are all bonded by their love for the game and the connectivity between basketball and fashion, focusing on the Nike “Sisterhood” Air Force 1 and Nike “Sisterhood” Blazer silhouettes.